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Conservation International Overview page on the Atlantic Rainforest

CI Brazil Joia

The Atlantic Forest of tropical South America boasts 20,000 plant species, 40 percent of which are endemic. Yet, less than 10 percent of the forest remains.

More than two dozen Critically Endangered vertebrate species are clinging to survival in the region, including three species of lion tamarins and six bird species that are restricted to the small patch of forest near the Murici Ecological Station in northeastern Brazil.

Cool Video for an Atlantic Rainforest Protection Project

Check it out…

Ingredient: Óleo de Babaçu

hpc_babacu_gBabaçu oil is one of the main ingredients in all of Joia products. Babaçu oil is a semi-solid oil with a melting point very close to the the temperature of the human skin. This causes this highly emollient oil to melt on contact with human skin and gives our body butters their unique absorption quality.

More babacu info….

A palm tree, reaching over 20 meters (66 feet) in height, with leaves that can grow up to 9 meters (30 feet) long. It thrives mainly in the Amazon and Cerrado (Brazilian Savanna) regions, growing in groves called “babaçuais” in the transitional area between the wet and dry forests. It bears as many as 2 thousands fruits a year and plays a vital role in the Amazon region through projects that provide employment to local women, who are responsible for breaking babaçu coconuts before the extraction of its vegetable oil.

Joia obtains their babaçu oil from the Amazon rainforest in Brazil.